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Research papers

Radio as a brand

This paper explores some of the strategies that have been developed and implemented to achieve this goal. It features an overview of the research undertaken to date that has underpinned the overall brand strategy. The strategy demonstrates a unified...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Author: Steve James
June 17, 2004
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Citation

James, S. (2004a, June 17). Radio as a brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-as-a-brand